How To Use WhatsApp Business To Improve Your Numbers

How can small and medium scale businesses use WhatsApp to their advantage? Let's find out

Posted by By Shoaib Ahmed on 2021-10-26

WhatsApp was acquired by Facebook for $19 billion back in February 2014. Increasingly more people are using WhatsApp today than ever before, so it doesn't come as much of a surprise that they've reached more than two billion users.

What makes this messaging app so alluring is the fact that it's widely used in many countries, including India and Brazil where they have over 400 million and 120 million daily active users respectively according to Tech Crunch. Obviously, Facebook needed to find a way to monetize this market. And it did. In 2018, It launched WhatsApp Business, and things have never been the same since.

WhatsApp Business

What Is WhatsApp Business And How It Can Help Small Businesses

In 2016, WhatsApp introduced a new way to message friends and family via the instant messaging app. In 2018, it launched a messaging tool for businesses – one that's completely separate from the standard version of WhatsApp – but works in much the same manner – only its purpose is connecting businesses and customers rather than friends and family. It's aimed at small business owners.

As a small or medium scale business owner, you have one of the most powerful tools on the planet to aid you in getting bigger and better. Here’s are 10 ways you can use WhatsApp Business to stay ahead of your competition.

The Best Way To Use WhatsApp Business

Use Broadcasts and Groups Smartly

Creating broadcasts and groups based on interests, gender, age groups and other parameters like occupation and language can be very helpful. Having some kind of broadcast list for your E-commerce store for product promotions can be a great way to reach more people in order to generate interest in the thing that you're trying to sell.

You could create lists for men and lists for women and then if you had like shirts on sale, you could make it so that they only get notifications when new shirt styles are available. That way it's convenient for both parties!

Integrate WhatsApp Business With Your Online Store

WhatsApp can be another useful tool for your online store. Customers often visit an online trading platform with the intent to buy a particular product or service or even to enquire about something they may need very urgently.

On some occasions, these customers may turn away disappointed not having found what they were looking for on-site. It is therefore important to provide them with the option of contacting the merchants directly through WhatsApp so that they don't have to give up just yet.

You can let your customers know that they can easily share whatever is on their minds by simply dropping them an informal message through this app used by many people all over the world. The fact that WhatsApp has become so popular nowadays is because people trust their contacts more than any external source with their personal information, including account numbers and passwords too, thereby making it safer to share crucial information like this one with people you already know.

A Good Welcome Goes A Long Way

As an entrepreneur, it should be a priority to greet your curious customers who are eager to learn more about your company. While most businesses allow users who send the business their first message or within 14 days of not communicating with the company to meet with a friendly greeting, most products available today give you the option of sending personalized messages for each one of your customers just in case there is more than one way you can increase their satisfaction when using any given product or service.

Have A Default Product Catalogue

You can create a catalogue for your WhatsApp Business account that includes details about the products you are selling. With the product catalogue, you can provide customers with details, statistics and images of these items. Each product can have its own individual description, price and link to its own web page if necessary. This allows people to investigate more about what they are buying first-hand before making their purchase on your site.

Your Contacts Are Your Potential Customers

Whenever a message from a customer comes into you on WhatsApp from your website or social media, KNOW that it’s a lead! One of the great perks of using WhatsApp VoIP services is that it offers better user engagement!

The more interactions and messages sent, the more likely it is for lost leads to change their minds and eventually become conversions - so don't forget to nurture these newfound contacts just like you would with any other lead and you never know, maybe they'll change their mind about what they want and ultimately convert.

Send Out Coupons And Referrals

Whenever you offer special promo codes and details of such discounts on WhatsApp, it will inevitably increase your call volume. It’s highly likely that many customers who come to know about the specifics of the promotion will be picking up their phones and calling in. Be careful about such promotions since there is a possibility of overloading your phone lines!

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