In this article we’ll answer your burning questions on how sales prospect lists work and what they consist of. Prospect lists are a crucial part of cold sales as they allow you to keep tabs on prospects as well as save important information about them that can help further broaden marketing strategies.
But don't worry - we've got you covered. Our guide will give you step-by-step instructions from going through specific techniques for locating these potential new clients all the way to assembling your ultimate prospect list in an organized and easy-to-manage manner. When it comes down to building a prospecting list, there's really no substitute for knowing the ins and outs of the process from start to finish!
How To Generate The Best Leads For Your Business
What Is A Lead List?
Sales prospect lists are composed of companies or individuals who would benefit from your company's services. Through some research into your target market, you can create a comprehensive list of ideal buyers for your products or services. Compiling this sales prospect list enables you to develop an understanding of who the best clients are that fit your ideal buyer persona.
How Do You Identify The Perfect Lead?
Imagine you came across a bunch of leads - you nailed your marketing campaigns and spent close to nothing to acquire them. Amazing! What’s next? Is every single lead you got going to convert to a paying customer? Think again. If that were the case, every company on the planet should’ve been a unicorn by now.
Even the greatest of marketing efforts can’t do much if the sales team has its hands full with irrelevant prospects. And both teams are equally to blame on this one, because it's the marketing team’s job to act as the first wall that only allows for good quality leads, while the sales team needs to be able to identify quickly if a prospect is worth spending 15 minutes of persuasion or not.
If you’re stuck, don’t worry, here are a few metrics you can use to identify the perfect leads for your business, and then proceed to qualify and close them.
- Find the relevant company industry
- Make sure the company size is serviceable
- Organization location needs to be serviceable by your team.
- What does your ideal company’s revenue look like?
- Identify organization technographics - in essence, what kind of tech stack do they use, or work on?
- What is your lead’s role in the team/company
- Your ideal user’s behaviour patterns
- Your lead’s reasons for clicking the ad, or signing up.
- Compare your ideal client’s pain points
- Compare your ideal client’s goals/targets
- Key performance indicators
- Your ideal customer’s work tools/software
- Where does your ideal customer reside?
- How your service can help the ideal customer.
This should give you an idea of what kind of research you’re looking at. You need to understand your business, your client’s business, and the business of your competitors. It does seem like you’re being made to juggle five knives at a time, while riding a unicycle, on a rope 10 metres above the ground, blindfolded.
Honestly, though, it’s not that complicated. All you have to do is manage a couple of things here and there, test it out, reiterate, make changes accordingly, repeat. It’s not complicated, but not easy either.
Perfecting your lead generation strategy can take a long time, but you can surely hurry the process a little. Let’s find out how in a bit. First, let’s learn what to do before you start making decisions and qualifying leads.
How To Prepare Yourself To Identify Leads Effectively
There are a lot of prerequisites that you need to qualify a lead, and this differs with every industry, but a few common indicators include (and we believe every person in the company needs to note these down):
- Know the product inside out.
- Know exactly what features are going to help which customer
- Research into your competitors and their major selling points
- What makes your product, maybe not a great catch
- Why do people NOT like your product?
- Sales pitches for every kind of potential ideal customer
- What kind of roadblocks would your potential customers face?
- How will your product or service help them?
These are difficult questions, but ones that definitely need to be answered before you can even think of qualifying your leads. It’ll take some time, but they should eventually start coming to you.
How To Generate A Lead List?
Get started with generating leads for your business using the Fieldproxy Lead Generator with just a few clicks. Here’s how you do it:
Step 1: Start A Conversation
Just click here to access the Fieldproxy lead generator. You have to be signed up to Fieldproxy to access the lead generator. Don’t worry though, there’s a zero questions asked, absolutely free trial for you to try out too.
Need help getting started? Click here
Step 2: Type In Your Query
Just type in the kind of leads you want in the chatbox.
Step 3: Share Your Location
Make sure you have provided location permission to the Fieldproxy app if you haven’t already, and share your live location.
Step 4: Get Your Leads
Once you share your location, the bot will send you a list of leads near you. You can even click on the individual stores to display their location on Google Maps. Go crazy.
With Fieldproxy’s Lead Generator tool, getting leads for your field teams is no longer a hassle. In just a few taps you can save a lot of time and money. So what are you waiting for? Empower your field teams with the revenue generator bot today. Click here to setup a demo now!
WHY NOT GET THE LEAD GENERATION FOR FREE?
With this latest integration, users will be able to generate more leads based on their location, letting them spend more time closing deals than chasing them - all from the Fieldproxy app itself. And for a limited time, we’re allowing our readers to sign up for early access to the lead generation tool, completely FREE…. Just sign up for a trial for SalesProxy and try out our lead generation tool absolutely free for seven days, zero questions asked!
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