How To Use Whatsapp Business For Your Business

Need a how-to guide on using Whatsapp Business? In this article, we'll show you how to set up a Whatsapp Business account and how you can use it for communicating with clients, colleagues, and partners. Read more here.

Posted by By Shoaib Ahmed on 2021-10-22

Whatsapp is slowly eating away at traditional phone support channels and this trend is making its mark all over the world. According to recent data, Whatsapp has more than 1.4 billion active users globally and is used by 70 per cent of people globally as their primary form of communication.

According to recent projections, that number should have reached 2.4 billion in 2021 and potentially given rise to significant savings for companies on call centres and other similar customer service solutions.

In one of our previous articles, we were talking about how you can manage orders using Whatsapp Business.. In this article, we’re going to take a look at why Whatsapp is important for your business, and how to leverage Whatsapp business for customer service using tools like Freshworks.

Whatsapp Business For Fieldproxy

Why Whatsapp For Customer Service?

As WhatsApp continues to grow, more and more businesses are making it part of their customer experience strategy. One of the biggest reasons for this is that by offering an efficient messaging service rather than one of the commonly used traditional channels like email, businesses get to save on resources while boosting customer loyalty.

WhatsApp has been one of the top global messaging apps for years. It's easy to use and free which makes it a popular choice among people and businesses everywhere. Now that there is even more incentive for businesses to establish a marketing presence on the app with WhatsApp Business, we're seeing more and more companies turn to it as an alternative service channel. This is why your business needs to be on Whatsapp too.

How Whatsapp Supports Businesses

  • Businesses can resolve customer issues without any need for escalation by having a private area on WhatsApp through which they can provide support. This approach means that rather than posting comments online, customers can simply direct any problems straight to a business’s private number and work it out with the business directly – this helps to keep a positive image of the business far from any negative feedback.

  • Using the WhatsApp for Business APIs, you can automate tasks, consolidate support queries, and generate leads–almost like a mini helpdesk–but in a simple and familiar interface like WhatsApp Messenger.

  • Business profiles on WhatsApp have become a powerful marketing tool. It helps every one to get their message out there and connect with clients in a way that it can be maintained on a personal note. The main objective is of course to strengthen the IMG brand image and establish rapport with customers too.

  • It can be quite easy to send outbound messages using WhatsApp Business, practically effortless in fact. Prior purchase history, whether your client is located in a specific geographical location or based on the general nature of the support conversation. For example, if it's an enquiry about what you offer or a reply to a question they may have asked - all these characteristics can be personalised and assimilated into outreach notifications that are tailored specifically to your customer base.

How Whatsapp Helps Customers

  • WhatsApp incorporates an instant messaging platform to provide customers with a way to communicate instantly, instead of having to search for other support channels.

  • Customers can engage with companies on the medium they are most comfortable with and use in their day to day life. This is the way people connect with each other now since everyone uses their mobile devices for pretty much everything listed above!

  • End-to-End Encryption provided by WhatsApp ensures that no one apart from the customer and support agent can read their messages. This enhanced sense of privacy is something that makes customers feel safe, as they do not get the same degree of encryption when texting on channels like email, social media, phone, or IVR.

Get Started With Whatsapp Business

Getting started with WhatsApp Business is not that hard. Just follow the below steps to set up WhatsApp for your business:

  • Download the WhatsApp Business app on your device.
  • Sign up with a mobile phone number that you will be able to authenticate.
  • Go to Settings > Business Settings > Profile.
  • Create a business profile with details such as your company name, address, logo, email address, and website.
  • Set Greeting Messages, Quick Replies, and Away Messages by going to Settings > Business Settings.

And that’s it! Your business is all set to start offering WhatsApp support for customers.

Why You Need Whatsapp Business Integration

Setting your business up for Whatsapp integration is great, but you need to have some kind of an automation tool for Whatsapp business in order to manage the heavy usage of customers on the app.

Both Freshworks and Fieldproxy offer Whatsapp Business integration for your easy use, but here’s why it’s better to go with Fieldproxy.

An employee sales management and time tracking software that fulfils all your needs is Fieldproxy - your one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.
  • Schedule update messages on Whatsapp

Fieldproxy Field Service Management Software

And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

Manage with Fieldproxy

Fieldproxy manages all your field operations, including location tracking, client data management, worker productivity, time and expense tracking, and much more. Fieldproxy is designed to be easy to use.

Try for free