Snippts by Fieldproxy

Become better every single day. A newsletter for managers in retail, consumer goods, pharmaceutcal & beverages organisations

The complete guide to planning a route for your sales, delivery or servicing teams

automate the route plan for your field team so that they close more deals or deliver more orders each day


Why is tracking your sales team location important?

know the list of customers your team has visited, the total time they have spent in each location & the idle time


Three Brands that rose from the brink of death!

Failure is a fact of business life. Nearly 27,000 companies filed for bankruptcy in 2014 alone. About 74 per day!...


Why do brands die?

The sentiments of consumers for a brand is more like fire. During good times, it’s a roaring campfire. Emanating light and heat...


5 innovative pricing strategies for consumer goods brands

Pricing is one of the most exigent marketing decisions to be made. If the price is too high, it can scare customers away...


Using AI in Consumer Goods Industries

When I first saw ‘Terminator’ I pictured the evolution of AI as a fairytale idea. But now it’s everywhere around us...


5 Examples of Customer Personalisation in Consumer Brands

Today’s consumers expect personalized marketing, and brands who use data-driven campaigns to tailor content...


Customer Co-Creation : Dos and Don’ts

You, tell me — when 36% of consumers are looking to try new products why do 76% of products launched on the market fail?...


6 Attributes of Every Great Sales Leader

Looking back at it, businesses were almost too simple. Designers create products, marketers decide strategy and sales execute the numbers.


The Ultimate Guide to Customer Acquisition in 2020

The cost of acquiring new customers has increased by over 50% in the last five years. Customers are becoming less trustworthy of brands, marketing is becoming more expensive, and companies should just give up