Blogs by Fieldproxy

Become better every single day. A newsletter for managers in retail, consumer goods, pharmaceutcal & beverages organisations

Free Service Management Software - Fieldproxy

Fieldproxy's field service management app is the perfect solution for all your field employee tracking needs. If you're still on the fence, here's how Fieldproxy's no code field service solution can help you


Field Employee Tracking App Free | Fieldproxy

Fieldproxy's field employee tracking app is the perfect solution for all your field employee tracking needs. If you're still on the fence, here's how Fieldproxy's no code field service solution can help you


How to Choose the Right Field Service Management Software

In this blog post, we will break down some of the basic requirements that you should have in mind before choosing your software to help you create an effective checklist.


A Traditional CRM May Not Work For Your Field Sales Team. Here’s Why

FieldProxy is a cloud-based app that enables field sales people to connect with leads, salespeople and managers in real-time, and close more sales. Read more here.


5 Things A Good Employee Monitoring Software Should Have

There are lots of employee monitoring software out there. How do you know which one you should choose? Here we discuss the 5 things that a good employee monitoring software should have. Read more here.


5 Sales Training Apps For Field Sales Reps

Sales is a competitive world and you need to get an edge on your competitors. With the new sales training app, you will get real-time sales training for sales reps and get an edge on your competitors. Here's how it works. Read more here.


5 Things A Good Employee Monitoring Software Should Have

A good employee tracking program allows an employer to keep track of employees' work hours, locations, and activities. It's a great way to keep track of the time they spend on their tasks. Read more here.


How Field Sales Has Transformed In 2021

The field sales industry has changed dramatically in the last decade. With remote communication tools, field sales engineers, consultants, and other professionals are able to reach their customers and prospects wherever they are. Read more here.


Top 8 YouTube Channels For Sales Professionals

There are many great sales personalities on YouTube. Here are 8 of the best channels that will help you become a better sales professional. Read more here.


How To Use WhatsApp Business To Improve Your Numbers

How can small and medium scale businesses use WhatsApp to their advantage? Let's find out


5 Reasons You Need to Monitor Your Employees

Want to learn how you can monitor your employees with a mobile device? As a manager, you need to understand how to make sure your employees are doing their job and following your company's guidelines. Learn more here.


How Your Team Benefits From An Employee Monitoring System

Are you worried about your employees? Do you have a lot of thefts happening in your office? Using an employee monitoring system is the best way to fix this. Learn how it can help you by visiting here.


5 Of The Most Effective Sales Tactics We Have Used To Date

Sales tactics aren't hard to learn. In fact, they can be easy to use once you know what you're doing. If you're selling, here are 5 of the most effective sales tactics we have used to date. Read more here.


Top 6 Blogs Every Sales Professional Needs To Follow

Sales professionals can benefit from learning from other sales professionals. Here's a list of our favorite blogs that we read on a regular basis. They have a lot of helpful tips and information. Read more here.


How To Become A Seller On IndiaMart

Did you know that you can sell your products on IndiaMart? With 3 million products available, you can reach buyers all over the world. Learn how to become a seller on IndiaMart today. Read more here.


3 Best Practices for Hiring Field Staff

Finding the right person for your company can be difficult. You need someone who is trustworthy, hardworking, and who can follow directions. Fieldproxy has put together the top 3 things you should look for in your next field staff. Read more here.


Three Things Your Field Sales Teams Should Be Doing

Field Sales is one of the most important elements of any company. Yet, why do companies get it wrong so often? Fieldproxy is dedicated to ensuring you get the most out of your field sales team.


Is Udaan going to be the next Alibaba In India?

Udaan is a marketplace platform that helps you discover, book, rate and review local services. It is India's largest local services marketplace. But is it big enough to compete with Alibaba?


How To Use Whatsapp Business For Your Business

Need a how-to guide on using Whatsapp Business? In this article, we'll show you how to set up a Whatsapp Business account and how you can use it for communicating with clients, colleagues, and partners. Read more here.


Top 7 Sales Tips That You Can Implement Today

How do you move products? We suggest you start by reading this article. Here, we will tell you about the top 7 sales tips that you can implement today. Read on to know more.


How To 10X Your Revenue With Fieldproxy’s Lead Generator

Have you ever wanted to grow your sales without hiring more sales people? Fieldproxy's Lead Generator is the solution for you. It provides a simple and cost effective way to generate quality leads and increase sales. Find out how it works here.


Manage Your Orders Using Whatsapp Business

Whatsapp Business is a serious tool for serious people, because if you use it the right way, you can automate almost anything and generate revenue from order management without heavy operation costs. Read more


4 Ways to Make Your Field Operations Deliver Bigger Results

When it comes to field operations, having your business processes in place can make a big difference. If you're looking to improve your business operations, you should consider these four ways.


Top 4 Blunders made by Field Teams And How To Avoid Them

Make sure you don't fall into the same traps that many field teams do. Learn from these 4 common mistakes.


How To Become A Seller On Udaan

Learn about the process of selling on Udaan. If you are a seller you should know how to make the most of the platform. Here are some tips to help you out. Read more here.


Top 6 FreshWorks Add-Ons For Improving Sales Team Performance

If your team is using FreshWorks CRM, you are probably looking for ways to optimise, streamline, and improve your sales team's performance. Here are the top 6 FreshWorks add-ons for improving sales team performance. Read more here.


Five Types Of Sales Checklists For Your Business

There are five types of checklists for your business. You should use the right checklist for the right situation. If you have a team, find out how each type of checklist can help you. Read more here.


Five Trends In Order Management That Are Here To Stay

There are five trends in order management that are here to stay. These trends are not only reshaping the way B2B companies manage order flow, but are also changing the way they approach customer service. Read more here.


How Indiamart Became The Largest B2B Marketplace Leader In India - Fieldproxy Case Study

The real story behind the success of Indiamart. How Indiamart beat competition by providing great services to its clients. How it used email marketing, SEO, SMM & PPC to boost its revenue by 300% within 2 years.


How To Sell Anything On IndiaMart

It's no secret that there is a lot of competition out there for Indian sellers looking to sell their products on the world's largest B2B marketplace, IndiaMart. Here are 4 tips to help your products stand out and get noticed by buyers.


How Fieldproxy Is The Best Zinier Alternative

Zinier is a great tool for small businesses, but if you’re looking for a totally customizable field service management software for your business, the best Zinier alternative is Fieldproxy.


The Best simPRO Alternative

simPRO is a great tool for small businesses, but if you're looking for a fully customizable field service management software for your business, the best simPRO alternative is Fieldproxy.


The Best FieldRoutes Alternative - Fieldproxy

FieldRoutes is a great tool for small businesses, but if you're looking for a fully customizable field service management software for your business, the best FieldRoutes alternative is Fieldproxy.


How Sales Jobs Are Changing In 2022

The future of sales in 2022 - is sales in 2022 going to be automated, automated sales with AI, human sales, or a combination of the two? This article takes a look into the field of sales in 2022 and what the future holds.


Top 5 Warehousing Mistakes That Businesses Can Make And How To Avoid Them

Warehousing can be a risky business. Here's a list of the top 5 mistakes that businesses can make when they are setting up a warehouse. If you avoid these, you can have a highly profitable warehousing operation. Read more here.


4 Field Service Management Mistakes You Are Making That Need To Stop

There are 4 mistakes you are making with your field service team that are killing your business. Here is what they are and how to fix them. Read more here.


The Difference Between VMS and MSP

What's the difference between a VMS and MSP? Here is a quick guide to help you understand the differences.


Things To Consider Before Getting A Vendor Management Software

What is a vendor management software? Learn more about this solution to streamline your procurement process!


5 Reasons Why Your Field Teams Are Failing

Field teams and fieldwork can be a challenge for almost any company. But if you know what to do and have the right tools, they can work smarter. In this article, I will talk about 5 tools that can make your field teams work smarter.


What Is The Future Of Field Sales

Find out more about the future of field sales. Learn how field sales roles are changing, where the field sales job market is headed, how to get into field sales, and which skills you need to succeed in field sales.


Top 5 LinkedIn Groups For FMCG Jobs

Looking for a top 5 list of the best LinkedIn groups for FMCG Jobs? Need tips on how to get a job in the FMCG industry? This article will help you and tell you what you need to do.


4 Ways To Improve Your Online Presence With The Mydukaan app

Dukaan is a free app that makes it easier for you to manage your online presence. It helps you connect with your customers and makes it easier for you to manage your social media and online presence. Read more here.


4 Best Mobile CRM Apps For 2021 For Small And Medium Businesses

Here are the 4 best mobile CRM apps for small and medium businesses in 2021. Do you want to choose a mobile CRM that works for your business? Read this article to find out more about the top mobile CRM apps to look out for. Read more here.


Learn why 50% Of SMB's in INDIA uses mobile CRM

Mobile CRM is the best way to keep your clients happy. It ensures that they are being taken care of at all times, no matter where they are. That is why almost 50% of SMB's use it. Read more here.


Top Do's and Don'ts For Field Agents

Looking for a sales app for sales reps on the road? Fieldproxy is the sales app for sales reps. With Fieldproxy, sales reps can manage all their sales leads, schedule sales meetings, and create sales reports.


How To Keep Track Of Small Business Expenses In Excel

Have you ever wondered how to account for your small business expenses in excel? If yes, you come to the right place.


Khatabook Vs Dukaan: A Summary Of What Happened

Compare Khatabook Vs Dukaan. Which product won the ugly battle over content infringement? Which one is right for you? Learn more here.


Top Three Sales Strategies To Increase Sales For FMCG Products

FMCG sales is a competitive field. Find out the best way to maximize your profit from this article.


What is the Best Way to Increase Sales for FMCG Brands?

FMCG brands with high market share are most likely to increase sales by using field proxies to sell their products. This is easy to do with custom printed bags, but what are the best ways to maximise the effect of these bags?


5 Ways To Improve Distribution With Social Media For FMCG

Social media can be a powerful tool to reach out to a wide audience. How can you use social media to improve distribution for FMCG brands? 5 ways to improve distribution with social media for FMCG brands.


Five Essential Business Tools Every Sales Rep Needs To Use

Use these tools to be more effective in your job. Sales reps can use tools to help them communicate with clients, find new leads, and increase their sales. These tools are the best ones that sales professionals can use.


Top 6 Tips for More Efficient Fieldwork

Struggling with keeping morale up in your field teams? Just follow these tips


Five Best Software For Field Managers To Increase Productivity

Managers go from good to great by adopting certain tools in their arsenal. In this article, we show you those tools


Which Software Is The Best For Sales Tracking and Auditing In 2021?

Getting the best auditing tool for your business might just be the toughest tasks you've ever had. Fieldproxy shows you how to make it simpler


Everything You Need To Know About Inbound Sales Vs Outbound Sales

The war between Inbound Sales and Outbound Sales is an everlasting one but managers shouldn't pick sides. Here's why


Why Is Fieldproxy The Best Lystloc Alternative

Lystloc is a great tool for small businesses, but if you’re looking for a totally customizable field service management software for your business, the best Lystloc alternative is Fieldproxy.


How Fieldproxy Is The Best Leadsquared Alternative

Leadsquared is a great tool for small businesses, but if you’re looking for Unofully customizable field service management software for your business, the best Leadsquared alternative is Fieldproxy.


How Attendance Management Systems Help Businesses

Automated attendance management solutions are the way to go if you're a business that's looking to scale in 2021


What Is A SaaS Sales Funnel and How Fieldproxy Built One For Itself

Fieldproxy's SaaS sales funnel is one that was built upon a lot of blood, sweat, and trail and error


Is Connecteam Better Than Fieldproxy For Attendance Monitoring?

In this article, we're going to be taking a look at why Connecteam is lagging in certain respects and how Fieldproxy can fill that void


How Fieldproxy Is Helping Sales Teams

Fieldproxy is the best field service automation tool on the planet and here's why


How To Be Great At Tracking Your Sales Teams

Tracking your sales team is an important task and getting an automated solution to track your sales team is the smart thing to do


Four Reasons You Need A Sales Management Tool

Getting a sales management tool like Fieldproxy for your business just makes sense


How To Be Great At Managing Your Field Teams

Managing your field teams with an automated field sales solution is the way to go if you want to streamline your process and lessen the workload on your teams


Why You Should Be Using Sales Tracking Software in Your Business

A blog around sales tracking, Fieldproxy and how it can benefit your business.


The Sales Tracking Checklist: What To Look For When Purchasing A Sales Tracking Software

The market is saturated with a lot of sales tracking software in 2021, but Fieldproxy shows you how to choose the best one


Four Best Employee Sales tracking Solutions In 2021 - Fieldproxy

There are certain sales tracking devices that are a cut above every other sales tracking alternative. Four of these are mentioned in Fieldproxy’s article today.


Why Your Business Needs an Employee Management System

Employee tracking solutions are a necessity in today's world, owing to the pandemic. Fieldporxy shows why you need one too


Four Reasons Why You Need An Attendance Management System For Your Business In 2021

If you don't have an automated attendance management system in 2021, you're missing out big time


Benefits Of Getting An Attendance Tracking System

Every business needs an attendance management tool. Fieldproxy shows you how to pick the right one


What Are The Benefits Of Tracking Your Employees’ Location

Fieldproxy shows you why it may be important to keep a track on your field teams and how to get better at doing it


How To Track Your Employees’ Attendance Effectively?

It's a tedious process to track your employees' attendance records. Fieldproxy shows you how you can make it easier


Best SalesRabbit Alternative - Fieldproxy

Fieldproxy is a great alternative to SalesRabbit and this article highlights why


The Best Skynamo Alternative - Fieldproxy

Skynamo is a great field sales management software, but there are better alternatives to Skynamo that you should definitely take a look at


Four Best Employee Time Tracking Solutions In 2021 - Fieldproxy

An attendance and time tracking solution is a relatively prevalent yet hugely unexplored market, but there are certain noteworthy products that might be worth taking a look at. Four of these are mentioned in Fieldproxy’s article today.


Four Best Employee Location Tracking Solutions In 2021 - Fieldproxy

An attendance and location tracking solution is a relatively prevalent yet hugely unexplored market, but there are certain noteworthy products that might be worth taking a look at. Four of these are mentioned in Fieldproxy’s article today.


Why You Need An Attendance Management System

An attendance and time tracking solution is a relatively prevalent yet hugely unexplored market, that not many businesses are looking to innovate in. This is mainly because businesses don’t consider it that big a deal. Fieldproxy proves why you need a delivery tracking solution, especially in 2021


What Is A Fleet Management System And Are They Useful for Business?

Fleet management systems have been gaining traction for a number of reasons. Fieldproxy shows why this sector is important and how you need to get on the bandwagon now


The Best employee management Software In 2021 - Fieldproxy

There are a lot of employee management software in India today, but do they really live up to the hype? Fieldproxy is a full feature software tool for managing your field team.


Employee time tracking Software: Why You Need Them - Fieldproxy

An employee time tracking solution is a relatively prevalent yet hugely unexplored market, that not many businesses are looking to innovate in. This is mainly because businesses don’t consider it that big a deal. Fieldproxy proves why you need a delivery tracking solution, especially in 2021


Delivery Order Software: The Future of Management Information Systems

A delivery tracking solution is a relatively prevalent yet hugely unexplored market, that not many businesses are looking to innovate in. This is mainly because businesses don’t consider it that big a deal. Fieldproxy proves why you need a delivery tracking solution, especially in 2021


What's Coming Up For Field Services In 2022 - Fieldproxy

Field services have faced a major setback due to the current pandemic, and bouncing back seems like a far cry. But things can get better if you take mind of a few field service trends that might be coming your way in 2022


Is SalesDiary Any Better Than Fieldproxy For Sales Automation?

SalesDiary is an amazing tool for sales automation and analysis, but can you maybe find a better solution for your field sales teams? Yes, you can. The answer is Fieldproxy.


Zylem Vs Fieldproxy - Which is The Better Option?

Zylem is an amazing tool for sales automation and analysis, but can you maybe find a better solution for your field sales teams? Yes you can. The answer is Fieldproxy.


Is SalesTrendz Really Beneficial For Your Sales Tracking Business?

SalesTrendz is a great tool for small businesses, but if you’re looking for a fully customizable attendance and location tracking software for your business, the best SalesTrendz alternative is Fieldproxy.


Why You Need A Data Collection Software In 2021 - Fieldproxy

Data collection is easier said than done. Fieldproxy shows how a data collection software can save time and money for organisations


How Mobile Warehouse Solutions Boost Business

Mobile warehouse management is a relatively prevalent yet hugely unexplored market, that not many businesses are looking to innovate in. This is mainly because businesses don’t consider it that big a deal. Fieldproxy proves why you need a mobile warehouse management solution, especially in 2021


Is Getting A Mobile Warehouse management Software Good For Business?

Mobile warehouse management has become an integral part of any business that needs a warehouse today. But with hundreds of potential software products available in the market in 2021, how do you choose the best mobile warehouse management solution for your needs? Fieldproxy has an answer


How To Choose A Mobile Warehouse Management Software In 2021 - Fieldproxy

Mobile Warehouse Management Software have become an integral part of any business that needs a warehouse today. But with over hundreds of potential software available in the market in 2021, how do you choose the best mobile warehouse management solution for your needs? Fieldproxy has an answer


The Most Common Warehouse Management Problems And How To Solve Them - Fieldproxy

Warehouse Management Software have become an integral part of any business that needs a warehouse today. Not going for one can lead to several problems with your warehouses. Fieldproxy highlights some of the biggest ones.


Things To Consider Before Getting A Warehouse Management Software - Fieldproxy

Warehouse Management Software have become an integral part of any business that needs a warehouse today. But with over hundreds of potential software available in the market in 2021, how do you choose the best warehouse management solution for your needs? Fieldproxy has an answer


Why Your Business Needs A Warehouse Management Software - Fieldproxy

Warehouse Management Software have become an integral part of any business that needs a warehouse today. But with over hundreds of potential software available in the market in 2021, how do you choose the best warehouse management solution for your needs? Fieldproxy has an answer


How Fieldproxy Is The Best Unolo Alternative

Unolo is a great tool for small businesses, but if you’re looking for Unofully customizable field service management software for your business, the best Unolo alternative is Fieldproxy.


The #1 Teramind Alternative - Fieldproxy

Teramind is a great tool for small businesses, but if you’re looking for a fully customizable employee management software for your business, the best Teramind alternative is Fieldproxy.


The Best Alternative To BeatRoute - Fieldproxy

BeatRoute is a tool with great potential, but lacks in certain aspects that only some software can make up with. With Fieldproxy, you’re getting everything done for your field survey team and a lot more.


What Is A Sales Tracking App And Does Your Business Need It

Sales tracking apps are a great tool for businesses that are looking to improve the efficiency of their sales teams. Fieldproxy is the best answer for your field sales needs, regardless of the size of your business.


The Seven Most Common Problems With Sales Tracking Apps - Fieldproxy

There are mistakes that every business makes when it comes to managing its sales teams. To avoid some of the most common ones, a sales tracking app proves to be the best option. Fieldproxy tells you why.


The Best Sales Tracking App in 2021 - Fieldproxy

Sales tracking apps are a great tool for businesses that are looking to improve the efficiency of their sales teams. Fieldproxy is the best answer for your field sales needs, regardless of the size of your business


Which Software Is Best For Inventory Management In 2021 - Fieldproxy

Inventory management is one of the most difficult tasks in an organisation if you don’t know what you’re doing. Luckily, an inventory management software like Fieldproxy helps you with all that your business needs and more.


The Best Field Survey App In 2021 - Fieldproxy

Field survey apps help you manage your field survey teams much more efficiently and with a lot less hassle. But there are several apps that claim to be the best in the market. We show you why Fieldproxy is the best field survey app in 2021


The #1 PandaDoc Alternative - Fieldproxy

PandaDoc is a great tool for small businesses, but if you’re looking for a fully customizable contract management software for your business, the best PandaDoc alternative is Fieldproxy.


How Excel Is Killing Your Inventory Management Process - Fieldproxy

Microsoft Excel is used for a lot of data tracking and management, but one thing it cannot do is help in inventory management. There are much better inventory management tools like FIeldproxy that leave Excel decades behind in inventory planning.


Five Reasons Why You Need An Inventory Management Software In 2021 - Fieldproxy

Every business needs an inventory management software in 2021, and if you think your business doesn’t need one, we’re here to convince you otherwise


Five Field Sales Metrics Every Field Manager Needs To Keep Track Of

Sales metrics are important because they help you identify where your field sales team, or your sales team in general is lacking. Fieldproxy is here to help you with five sales metrics that actually matter.


Why Fieldproxy Is The Best Alternative To ServiceTitan

ServiceTitan is a tool with great potential, but lacks in certain aspects that only some software can make up with. With Fieldproxy, you’re getting everything done for your field survey team and a lot more.


How To Effectively Use A Field Survey App - Fieldproxy

Do you use your smartphone for field surveys? If so, chances are you're using the wrong app! Read more here.


How to Choose the Right Field Service Management Software

This blog post will help you choose a field service management software by providing a checklist of features and capabilities that are good to have. Whether it's for your company or an end client, this can be a helpful resource.


5 ways to get the best out of field service management software

Choosing the right field service management software can be confusing and time-consuming. When it comes to field service management, there are a lot of choices on the market. Here are five things you should look for in your next platform!


Convert more leads in Indiamart with this Integration

Capturing the lead is just half the battle. Managing and following up is the other half which is very gruelling.


A better alternative to Jobber

Jobber is a proven winner in Field service management software. As great as Jobber is,though, it might not be the best fit for your business. Here's why


Kickserv alternative - See why Fieldproxy is the perfect fit for Indian business

Looking for something simpler and more affordable than Kickserv? You are at the perfect place.


Facial recognition solution with touchless authentication for your Field teams

Check in and Check out remotely with just a smile :) Say cheese to Fieldproxy FR!


Stay updated from the comfort of your desk with Whatsapp notification feature

Field manager, You are not alone!


Hands down the most effective solution to revamp your order and delivery management, period

Does software change your order and delivery fortunes?


Managing Supply Chain Disruptions during COVID

One of our clients faced a sudden surge in demand for Oxygen cylinder and refilling due to the pandemic and unforeseen sudden spike in COVID-19 cases in India. Order booking and enquiries surged by 600% , and reduced office personnel made it difficult for logistics and follow ups. Here’s a gist of what problems we faced and how we helped our client to improve operational efficiency by automation and analytics


Fascinating behind the scenes look at Inventory management software ?

he organizations of customer's choice are the ones that provide the right goods at the right place and at the right time. This is the main prerequisite for an organization to be successful. The truth is that most businesses struggle to accomplish this feat. Not to mention the tedious manual labour and the time consuming process of tracking all the inventory there's a whole lot of things that may go wrong


Do you need a attendance management system ?

Field service agents have to mark their attendance regularly before starting their field work and report their check out time at their premise. There was no other way to overcome this pain. Let's check out how the whole organisation benefits from a single tool.


How to convert cold leads to Prospects

Before we begin with the methods, tips, and techniques, let us take a second to understand what is a cold lead. They are basically your target market.


Inside Sales vs. Field Sales: Which should you choose?

The difference between inside sales and outside sales aka field sales is significant


10 tips to perfect your sales pitch

Crafting a great sales pitch is not a piece of cake. But it might be one of the most important things a sales agent


5 must-haves for Field Service Management Platforms

When your customer places an order on e-commerce sites or order food online, tracking your delivery is very seamless


The best tool for service technicians: Fieldproxy vs. ServiceTitan vs. Jobber

To conclude a valid answer to this we must know all about his software. It is a cloud-based field service software designed to help people run their business smoothly


The #1 Fieldsense alternative is Fieldproxy : Fieldsense vs. Fieldproxy

Managing a field team requires organization and a lot of focus. Having the right field sales management tools in place is necessary to be able to drive representatives to follow a sales plan


The best bookkeeping app for your business: Khatabook vs. Okcredit vs. Fieldproxy

The population of our country is more than a billion. And there are numerous small and medium-sized businesses, where several traders, vendors, and shopkeepers operate to earn their livelihood.


What all features should you look for in your delivery management software

To run any business, no matter big or small, there are millions of challenges that you as a business owner have to face every day. The competition is cut-throat in the market today,


A traditional CRM may not work for your field sales team. Here is why

The most expensive thing that you can do in sales is to spend your time with the wrong prospect


Why do you need a Field service management software to better manage your technicians?

In today's highly competitive business environment, there's a constant struggle that every business owner faces. And that is how to effectively manage the employees who are out...


Why is tracking your sales team location important?

know the list of customers your team has visited, the total time they have spent in each location & the idle time


Three Brands that rose from the brink of death!

Failure is a fact of business life. Nearly 27,000 companies filed for bankruptcy in 2014 alone. About 74 per day!...


Why do brands die?

The sentiments of consumers for a brand is more like fire. During good times, it’s a roaring campfire. Emanating light and heat...


5 innovative pricing strategies for consumer goods brands

Pricing is one of the most exigent marketing decisions to be made. If the price is too high, it can scare customers away...


Using AI in Consumer Goods Industries

When I first saw ‘Terminator’ I pictured the evolution of AI as a fairytale idea. But now it’s everywhere around us...


5 Examples of Customer Personalisation in Consumer Brands

Today’s consumers expect personalized marketing, and brands who use data-driven campaigns to tailor content...


Customer Co-Creation : Dos and Don’ts

You, tell me — when 36% of consumers are looking to try new products why do 76% of products launched on the market fail?...


6 Attributes of Every Great Sales Leader

Looking back at it, businesses were almost too simple. Designers create products, marketers decide strategy and sales execute the numbers.


The Ultimate Guide to Customer Acquisition in 2020

The cost of acquiring new customers has increased by over 50% in the last five years. Customers are becoming less trustworthy of brands, marketing is becoming more expensive, and companies should just give up