What’s On This Page
- Why you need to collect data
- What are the kinds of data
- How do you collect this data
- How Fieldproxy can help
Stop whatever you’re doing for a minute and look around you. Everything that you see - from your phone to the pen on your desk - it’s all data. Tiny bits of information that define how we interact with anything around us is what we simply like to refer to as data. This information is what helps us navigate through the noise and get stuff done.
Data is everywhere, and niching it down is what gets more work done, in a clearer and detailed manner. Refining data to collect only what’s necessary helps cut through the noise and create a path for focused work. And this principle is universal, regardless of the field or level at which you operate. Field sales is no different.
Why You Need To Collect More Data
Data collection is a necessity for every business. Whether you have a brick and mortar retail store, an eCommerce store, or run a multi-national corporation, you need to collect data to make the best decisions. Data collection can be as simple as tracking the number of visitors that enter and exit your store or as complex as collecting data on social media and mobile devices.
Whether you are trying to understand the effectiveness of your advertising or the number of sales that come through your store, you need to make sure that you are collecting the correct data.
Data collection software provides increased visibility into your business. Think about it: you need to make decisions on a daily basis, and you can’t do that if you don’t have the data to back up your claims.
Data collection software is software that allows you to collect data and then make it usable. It gives you information that you can use to improve your business practices. This is a win-win situation: you get the information you need to make decisions, and your business gets to improve its processes.
What Are The Kinds Of Data Your Business Can Collect?
There are forms to the data that we collect. If you’re not aware of what kind of data needs to be curated for your business, getting a data collection software won’t help much. That’s why you need to know the four kinds of data that fall within the two most commonly classified forms of data.
Qualitative data is simply data that is categorized under a specific format. If that sounds like Greek to you, don’t worry - qualitative data is just data that cannot be measured by numerical standards and hence has to be classified under different groups. For instance, categorizing people based on gender.
Nominal data is qualitative data that cannot be in some kind of a natural order. You also cannot use it as a comparison factor. Take for instance a smartphone colour - you cannot compare smartphones based on colours.
Ordinal Data is fairly simple to understand. It’s data that can be put in a natural order. For instance, your class grades go from F to A or A+. That’s ordinal data,
Quantitative data can be measured. Simple. Also, they can be used to take an infinite amount of variables. Not so simple. To make it simpler to use, Quantitative data is classified into two types:
Discrete data is the kind of data that you can quantify using whole numbers and integers. For instance, the number of chairs in a room (It can never be 3.2 chairs. It’s either 2 or 4 chairs)
Continuous data has fractional elements. Consider software versions as a fundamental example.
Despite these four kinds of data, there’s a lot of stuff going on behind the scenes, so if you need a more detailed explanation, UpGrad has a great article you could read.
How Do You Collect This Data?
Say a visitor comes to your website, they leave a trail of breadcrumbs. These are known as visitor data. A visitor is identified by their browser, operating system, and device, as well as by the IP address they use and the location they are from. This information can be used to optimize your website based on visitor behaviour and location. This is the kind of data a data collection software helps in picking up.
It is essential to understand the real needs and demands of your audience and provide them with the best possible experience. To achieve that, you need to know who your visitors are and what they are looking for.
With metrics like visitor data, you can find out what pages your visitors are most interested in, how many visitors come to your website every day and how much time they spend on it, and how they found your website in the first place.
Data collection software is a great way to get inside information about your visitors. If you are running an e-commerce website, you can use data collection software to get information about your customers. If you are doing a lead generation campaign, you can get information about their interests and habits.
Another good example: If you are creating a website for your business, you can use data collection software to get information about your users. There are a lot of ways that you can use data collection software to improve the performance of your website.
How Fieldproxy Can Help
A data collection software that helps you capture all this information easily, and effectively also doubles up as a CRM system for you to act upon that data is Fieldproxy - a one-stop solution to all your field service management needs. With Fieldproxy, you can easily
- Create unique dashboards
- Identify areas of improvement
- Track systems with greater efficiency
- Create data metrics and manage them seamlessly.
And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field teams and data management staff with just a few clicks today.
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