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· 7 min read
Sowmyah Nandakumar

Crafting a great sales pitch is not a piece of cake. But it might be one of the most important things a sales agent can do to improve conversion rates and quota attainment. Strategies for sales pitch make up the bulk of a sales representative’s tools. They are resources used by the agents to communicate with prospective customers and attempt to close negotiations. In simple words, it is an attempt to persuade someone with a planned sales presentation strategy of a product or service. Even when sales representatives have to sell their idea to an investor, the sales pitch might be the most important thing to focus on.

Now that you know the importance of a sales pitch, below we bring you a few guidelines to improve your sales pitches.

10 tips to improve sales pitch

In sales, what is said is just as important as how it is said

When crafting a pitch, many individuals spend a lot of time and energy on the content and the words they use, but not enough time on the effective delivery of the message. Your body language and your tone of voice should communicate enthusiasm and confidence. And reflect that you know all about the product/service that you are selling

Put yourself in your counterpart’s shoes

People buy for two reasons. They either have a business problem that needs to be solved or they have a personal need that your idea helps accelerate. It’s the job of a sales rep to figure out the customer’s motivations. Do your research by talking with the people you’re trying to win over, and others, well in advance of making your proposal. Think about what information you need to uncover. And convey how your product/service can easily solve the problems that they face.


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Follow Up

Good sales representatives are relationship builders who provide value and help their prospects win. The best tip for sales agents is to be consistent and reliable. Follow through on your word. Keep following up until you get a definite answer. Either a clear yes or no. Do not make the mistake of interpreting a lack of response as a no.Field sales management software such as Fieldproxy makes this entire process a lot more easy for managers to check and sales representatives to follow up.

Go beyond the sale

In today's era, the customers see sales as more than a mere transaction. Things like anticipating their needs and offering them a good post-sales service will be decisive when they have to choose you over your competitor. Customer relationship management software like Fieldproxy offers various features. One of which is viewing your high Potential Leads. It helps provide your field salespeople with high potential leads.

Ask for Referrals

Another important step in creating a scalable sales process. Make it part of your pitch. When a prospect has already made a buying decision, you can say that "Wonderful, if you are happy with our product, please recommend us to others who you think might benefit from our solution as well." Flawlessly convey that your startup has just started scaling up. This means you focus all your energy, time, and resources on delivering as much value as you can to our customers. We all know that nothing works as well as word-of-mouth advertising. You won’t believe it but incorporating such small sentences can bring a lot of customers your way.

Manage Objections

Most sales agents fail to prepare for objections. You want to identify the most common objectives and prepare for them. Your answers should be clear and concise. Rehearse your answers until you become well versed with them. When you face an objection in any sales conversation, you won’t need to think about which words to use. Instead of that focus on answering the question in a comforting manner. Keep eye contact. Nonverbally communicate expertise to create trust. If you prepare for objections, you will look forward to addressing them. Most salespeople fear and try to avoid objections. Great salespeople do the opposite. It is easier said than done. But you can be this confident only when you are well-prepared. You can use service management software such as Fieldproxy. Since they provide features such as optimum lead distribution. This goes without saying that every customer is different. And how each sales agent sells the idea too is not the same. For example, some sales pitches would need someone more experienced or expertise in the industry to deal with a specific kind of customer. And Fieldproxy will ensure that the sales pitch is not lost before it is started also by allocating the right lead to the right agent.

Highlight your product’s added value

A question often asked by the customers is that ‘what are you offering that the competition does not?’ Therefore, your number one selling point should be the differentiating factor of your company from the competition. If this selling point is strong, you will manage to acquire new customers and earn the loyalty of the existing ones.

Target audience

Before selling, sales representatives must know well who they are talking to. Having a profile of your target audience will help you know how to communicate with it, what language and tone to use, etc. This will make the entire sales process a lot more simple. Managers can make use of tools such as Fieldproxy to drive their sales. As there are many options like complete sales automation, Visualizing, and managing your entire sales pipeline. Here you can customize your pipeline stages based on the way you operate and easily track the progress of your deals across multiple stages. Using them you will never have to manually intervene in the entire process once you set it up. And your field agents will also know well about the people they will be facing.

Account for all decision-makers

All the research and customer information in the world won’t help you if you aren’t in touch with the actual decision-makers who can approve the purchase. Before the actual sales pitch, ensure that you are talking to the person who is the decision-maker. This is easier said than done. Oftentimes, getting access to the actual decision-maker in a deal is a primary hurdle that salespeople face, and requires building trust and a more value-based relationship over time. Platforms like Fieldproxy also help here. As they can easily check with the managers. They can also be assigned custom tasks for each visit by their bosses so that there is no room left for the confusion.

When it comes to choosing the right software system, things can get confusing rather quickly. But don't worry: there are a lot of features to look out for when making your selection. The ones covered above should make things easier when weighing your options.

Closing Thoughts

If sales agents apply these 10 steps and bring them into practice, they will be able to craft and deliver an amazing sales pitch for their product, service, or idea. A software that helps in providing effective solutions for your sales team is Fieldproxy - a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

· 5 min read
Srinidhi Narayana

Field service management is an essential part of small businesses, and this is one part that is often ignored or not given the attention it deserves. Since the field service is rarely the central part of the business, it is often hard to get the necessary support, resulting in employees not doing their job well or inefficient work.

This can lead to a bad customer experience, which is never good for any business. Automating the field service can ensure productivity, organized processes, and a good customer experience.

There are many ways to automate your employee field services, but it's important to understand each. Field services automation is carried out to increase productivity while ensuring goals are met. Let's dive into understanding three important ways to automate the Field Services.

automate field service

3 Ways To Automate Your Employee Field Service

Predictive Maintenance

Often, companies tend to focus on problems, analyze them and provide a solution. Though it is a typical way to look at issues and ensure resolution, it is important to address the root problem and take preventive measures to avoid them in the first place.

Predictive maintenance is a smart way to ensure issues do not arise in the first place. When services are provided, it's essential to have an ongoing prediction and plan for ensuring a good service experience.

Using predictive maintenance means having a data warehouse and using scores of data points gathered through industrial devices such as sensors, cameras, scales, and pressure gauges. This helps reduce the average number of incidents per day and overall maintenance costs. It also allows you to avoid unplanned equipment failure and extends equipment lifespan.

This is a really valuable tool as your company grows, but it comes with a high up-front cost if you are in the early stages of the business. One great tactic for this option is to partner with someone who has experience setting up these platforms and simply seek guidance from such an individual because it can prove to be extremely valuable down the line, but also requires some training first to learn how to use it!

Smart Job Scheduling

Customers do not have time for an average response time and will quickly leave you for a competitor if you can't get their issue resolved in a reasonable amount of time. Consider adding qualified resources and schedule automation to your team to handle those issues more efficiently.

Getting a hold of agents with experience at various levels and their availability is a rather daunting task. The use of something Job Scheduling Automation has three critical benefits:

  • They help you create and organize schedules with visual charts, calendars, etc, in a customized format to work shifts or jobs.
  • They assign tickets and jobs to the right technicians based on skill sets, availability, or any other criteria you set.
  • Optimize routes to reduce travel distance and costs for quick resolutions.

Using automated schedulers, you can automatically re-optimize the schedules in real-time to reflect the changes in projects or fieldwork. For example, you might alter a schedule if a specific agent has an emergency to attend to. Re-optimizing can ensure that the issue is taken care of despite certain obstacles.

On the whole, you have to assess the availability and readiness of agents, as well as their willingness and ability to provide the service requested. It's difficult to perform these tasks manually, but things are a lot simpler with scheduling involved.

Automate Payroll

The process of automating tasks goes a long way towards helping businesses with payroll, sales, and customer service. From an accounting standpoint, paying employees and offsetting the cost of valuable time against projects can be a tall order to juggle.

Automating payrolls helps in identifying overtime and holidays as well. Geotagging makes it easier for employees to work on fields without worrying about getting paid on time or getting their attendance monitored.

Automating the payroll includes setting up different hourly pay structures weekly or monthly, automating payment dates not to miss crediting salary to employees’ accounts, generating invoices, and keeping track of it all in one place.

It is cost-effective to automate the payrolls and ensure data is used to calculate proper salaries for the employees.

Closing Thoughts

Automation solutions are great tools to maximize the efficiency of your business and reduce human error. But if you don’t use them the right way, they will turn out to be a complete waste of time and money. Choose the right one and help the employees understand the importance of it. If possible, provide training on efficient usage of automation, which can impact the way processes are organized and carried out.

Fieldproxy is a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.


And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

· 6 min read
Srinidhi Narayana

Field service is one of the most important aspects of any business. Companies that offer field service get to enter numerous businesses and offices. In fact, they get to enter many businesses, including both small and large companies. For that reason, companies need to make sure that they are covered in the field service aspects. For example, they need to know what they need to do to be considered the best.

Here are five best ones that help with ensuring that the best service is provided.

best apps for 2022

The 5 Best Service Apps For 2022


With Fieldproxy, automation, and sales management have become easy. It removes the everyday struggles of reporting and maintaining streamlined processes to increase productivity efficiently. From scheduling tasks, assigning various resources, planning, and management, Fieldproxy is a go-to solution. Certain essential features include:

  • Automations that helps easy task creation and management
  • Report generation with detailed analytics unique to each business
  • Timeline Reporting that helps gain insights on what happened and when
  • Live employee tracking that updates field agents who are on the go.
  • Simple user interface that is easy to understand and navigate
  • Invoice generation and Attendance tracking.
  • A 360 degree view of everything happening on the field makes Fieldproxy an efficient Android app for Field service. It is safe to say that it acts as a checklist for ensuring a better customer experience

Field Service Lightning by SalesForce

If you have field technicians driving around spending hours in the car and not getting any work done, you need to look into a better way of managing those field technicians. Salesforce has a tool that is built for that purpose. It is called Field Service Lightning by Salesforce, and it has made field service a lot more efficient. Though Salesforce is known for its CRM, it also helps manage work across many sectors. Some of the prominent features include:

  • Virtual support that reduces in-person visits, time, and money
  • Automations that allow for prioritizing tasks and projects to allocate to agents for efficient service
  • Einstein AI helps agents use image recognition to identify problems to prescribe the right equipment to resolve issues faster.
  • Analytics that help in making data-driven decisions faster.

In the world of field service, you need to be able to service customers when they need you to — fast. And as more companies go mobile, you also need to be able to support them outside of the office and on the field. Field Service Lightning app has the flexibility to support both simple and complex field service operations. Hence it is a trusted choice by numerous companies.


With more and more businesses moving towards a mobile workforce, it's more important than ever to have a way to keep your team connected and on the same page. With an app like Onthego, you can rest assured that you will always have a channel to communicate with your team and track their progress across the day. This app will not only help you keep track of your workforce, but you'll also be able to improve your business by filling in the reports of your customers and proving the value of your service. Some of the salient features include:

  • Notifications to customers on their request status
  • Service forms that save time with getting necessary details from customers
  • Tracking jobs and service requests carried out by the Field service agents.
  • Track spares available in the inventory.
  • Invoicing and quotations in real-time
  • Customer feedback

Onthego is another excellent solution to optimize field services and provide support to businesses to track and improve their workforce.


Customer needs have dramatically changed, and it is important that companies predict, prescribe, and be more efficient in providing services. ServiceMax is one of the Field Service Management software joined with SalesForce to provide 360 degrees of assets and deliver visibility for more significant analysis and performance. Apart from delivering CR, the top-notch features that help with field service management are:

  • Assets 360 makes sure the field agents have all the types of equipment are intact and provide a view of inventory management.
  • Preventive and proactive maintenance is essential for de-risking and ensuring maximum utilization.
  • ServiceMax Engage lets customers with self-service and have a transparent view of the processes carried out for their requests.
  • Zinc Intelligent remote services lets agents connect to the experts in the field and provide accurate solutions to customers and resolve quickly.
  • Scheduling and optimization
  • Field service analytics

With the features mentioned above of ServiceMax, it is often the topmost app to be considered for a greater customer experience. But yeah, there is also Fieldproxy, which is the best ServiceMax alternative


Jobber is an all-in-one File service app that lets businesses track and manage their field services. There are essentially many features in this app that have changed the way businesses work in the field. Gone are the days when the field agent had to wait for confirmation from the owner to start work, make payment, or invoice. Jobber has it in the same place where Field agents can perform several operations and complete tasks. Some of the features include:

  • Check and approve quotes.
  • Make payments
  • Job updates
  • Automatic follow-ups
  • Batch Invoicing

Jobber on iPhone is good for efficient data tracking, on-the-go invoicing, and payments. All this happens without the employees having to lift a finger and also the customer without having any trouble with the services taken.

Field service is a part of every business. The importance of field service management cannot be underestimated. Many businesses are still working on improving the field service. The reason is that businesses are not able to deliver the best services to their customers. Hence, choosing an app that helps achieve customer service and ensure business goals are met is essential.

Closing Thoughts

An employee field service management and time tracking software that fulfills all your needs is Fieldproxy - a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

· 5 min read
Shoaib Ahmed
Srinidhi Narayana

Dukaan is a free app that makes it easier for you to manage your online presence. It helps you connect with your customers and makes it easier for you to manage your social media and online presence. Read more here.

Everyone who’s been involved in the startup economy in India knows about the Khatabook Vs Dukaan fiasco, and we also know how big Dukaan has gotten since then. The ugly battle turned into a dramatic show for investors, and a lot of money started pouring in for Dukaan. The company has really taken to the skies now, helping a lot of businesses go online, capturing almost $115 million USD worth of gross merchandise value in a little over a year now.

If you’re wondering how you can ride on Dukaan’s success, it’s simple. Just set up your online store with Dukaan, direct customers toward your online establishment, and make money. Simple, but not that easy. You can set up an online store on Dukaan easily. But getting customers on the app is a bit tricky. And that is what we’re here to help you with.


What Is Dukaan?

In case you haven’t been up to date with India’s startup space, Dukaan is a platform that believes that retail should be simple. Its CEO Suumit Shah wanted to make sure that the merchants using their platform are able to create beautiful, professional-looking stores without having to spend days getting acquainted with complex programming languages. The result was Dukaan.

Simply put, Dukaan is a DIY (do-it-yourself) platform that enables customers with zero technical skills to set up their online store by using our smartphone app. Dukaan was created in response to the demand for better public health care that we witnessed during the recent influenza pandemic, and we believe that this is equally important in regards to e-commerce.

How To Set Up Your Store On Dukaan

Step 1: Choose Store Name

This one’s pretty simple. Name your business, choose a business category, register your business name and pray. You could also go with the company name you have right now.

Step 2: Add A Product Catalogue

Adding products to your store is pretty easy. Just upload your range of products, create a new catalogue, or put them out at random. It’s your store, really. Go crazy!

Step 3: Start Taking Orders

Once you publish your store online, all you have to do now is start taking orders. Of course, your store might be so enticing that your shelves go empty in just a couple of hours, but this rarely happens. This is where we come in.

How To Improve Your Dukaan’s Online Presence

Focus Heavily On Social Media

We’ve said the same thing for FMCG products, and we’ll say it again. Every business needs a social media strategy. Get to where your customers are, and then redirect them to your store.

Get Rid Of Useless Marketing Channels

Let’s say there are some marketing media channels you have chosen to be represented on but they are either outdated or not really being used by your target audience. This is something that needs to be taken into consideration. Did you even know? It might come as a shock, but if your business doesn’t have the time to bring certain social media channels to where they need to be, then it might just end up being that one last straw that breaks the camel's back.

Choose The Right Platform

Make sure to choose an eCommerce platform that’s not difficult for you or the customer to use. It should be easy to maneuver and handle receiving and providing delivery updates on your orders without any issues.

Flexible pricing is a must. You need a platform that has a solution for your business need at your disposal, whatever it may be. It should be scalable as well - meaning one can fine-tune their product from any computer! 24/7 support is important as it means no matter when you have questions or concerns, they can be addressed immediately without having to wait around for someone to get back with you.

The best thing about this though would be the instant answer you get out of all of your queries! When it comes to SEO, don’t forget that the top search engines like Google are almost always changing things up. They aren't stagnant creatures, so make sure you get access to plugins that will keep your store on top of the game by adjusting to any new changes you might face in time.

Create A Buyer Persona

As a new company, you need to know who your buyer is. You need to get a better understanding of their mindset and desires through your research. Build up an accurate buyer persona by organizing the slang words they use slang (slang words like "dig" means like in pictures or what I mean is), colloquialisms, and puns into detailed descriptions that will help you craft better marketing for them.

As a product manager, it's your role to ensure that you're aware of the general needs and expectations from those who are invested in your services as well as those who use your product as part of their lifestyle. Having this awareness will help you to better target customers with complementary products based on their specific needs and interests – not just because they happen to be in the same demographic category.

A Little Bit About Fieldproxy

Fieldproxy is a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.


And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

· One min read
Shoaib Ahmed

Fieldproxy is a field employee management and automation solution, but it is also so much more than that.

We do not just want to help automate your field teams. We want to help educate managers and agents from all over the globe - including retail, consumer goods, pharmaceutcal & beverages organisations - and enable faster, more informed decisions in the field service industry.

This blog is an attempt at that big vision by Fieldproxy. We hope you get some value out of it.

We also offer a whole list of tutorials, how-to guides, and eBooks at your disposal. The best part? It's all completely FREE!!!

So be sure to check all of them out here!

Once again, we hope you love what Fieldproxy is doing for the field service industry. Let's create a better future for the industry. A more educated and informed future.

Fieldproxy Field Service Management Journey

(Team Fieldproxy)

· 11 min read
Shoaib Ahmed
Sowmyah Nandakumar

Do you know what is common between Nestle, Dove, Pepsi, Coca-Cola, Dabur, L'Oréal, and Domex? Well, think further than saying " brands" Before you think this is a script for an Advertisement or a brand deal and end up going back, trust me, you're at the right page. The one thing all these items have in common is that they are the products of the FMCG aka the Fast-moving customer goods sector. Read more about the FMCG sector here!

The FMCG sector offers us products that people use every day in their lives. From eatables like chocolates and chips to bathing products like soap and shampoo, this sector brings all of these goods to the consumer market at a low cost. Since the FMCG sector dominates the goods consumed by every household, its market has high revenue and turns out to be competitive.

With brands like Colgate and Pepsodant fighting for the top place and taking digs at each other, to the iconic Pepsi vs Coca-Cola rivalry, the FMCG market is constantly trying to evolve and reach the pinnacle of success. Through this article, we will be exploring in detail the FMCG sector and the challenges the industry faces to date.

Everything You Need To Know About FMCG

What Is FMCG?

FMCG - known as the Fast-moving customer goods - involves the production and distribution of goods that are quick to consume, high in demand, and highly accessible due to their affordable prices. These are non-durable products that are sold in packaged form. To give you an example, products you essentially buy in a supermarket be it your 2 min magi packets, dove shampoo, or even baby napkins, are all products that are a small entity of this gigantic industry.

These products have a huge turnover because they're produced and bought in large numbers and sold for cheap and affordable rates. The FMCG sector is one of the key contributors to the Indian economy and is currently the fourth largest sector of our economy.

The Relationship Between COVID And FMCG

The world has been hit by a deadly pandemic for the last three years and sadly persists to date. People have gotten accustomed to lockdowns, isolation and have been trying to cope with the changes. Days have gone where people wait for the pandemic to get over to get back on track with their lives. Over time, Sadness, grief, and anger have converted to acceptance and the world has come to terms with the new normal.


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Similarly, markets and industries have been trying to meet new demands and restrictions and are desperately trying to keep their heads above the water. These industries have been hit hard by the lack of revenue and are trying to incorporate new strategies to thrive in the post-covid era. On the flip side, there have also been markets that have taken advantage of digitalization and come up with innovative methods to tackle the restrictions imposed by covid on their business.

The FMCG industry has gone through its share of ups and downs in the pandemic. At the peak of the pandemic when grocery and other non-essential stores were temporarily closed, a lot of venues all over the world faced a reduction in revenue and decreased frequency of customers. As the vaccination drives started rising, there was a change in customers' shopping behavior and demand forecasting was needed more than ever to cater to the customer's needs.

Trying to develop ready-to-eat and frozen meals, implementing more health care and hygiene products, commercializing pharmaceutical goods into consumer-packed goods are a few ways the FCMG sector has pushed to engage with customer needs and hence promote revenue.

Here are a few challenges and trends the FCMG sector is likely to face in a post-pandemic era.


What Are The Challenges Faced By The FMCG Sector In 2022?

Proper Retail Execution

Have you ever walked into a store to get a packet of milk and ended up walking out with two bags filled with well, everything? Well, "I have not," said no-one ever. This is most likely to have happened at the store physically and that split-second decision to buy everything apart from your list is the result of a well-drafted retail execution plan.

So, what exactly is this retail execution? It is a form of sales strategy aimed at improving sales in the store or venue of the brand by implementing certain regulatory measures.

From an FMCG perspective, it ensures that the product on the store is how exactly it needs to be to increase revenue. A proper retail execution plan includes shelf merchandising, order replenishment, trade promotions, store audits, and more. Though driving the distribution and display promotions to contribute a chunk to sales, proper retail execution is very essential in driving the sales to new heights.


Make a data-backed decision today. Fieldproxy is trusted by 65+ clients and used by over 50,000+ agents all over the globe, and it's absolutely FREE for seven days.

You don't even need to enter your card details!!! Click Here To Get The Trial Now

It has been reported that there has been a loss in 25 percent of sales due to poor retail execution and 79% of impulse buys occur at physical retails with a strong execution strategy. With the pandemic and lockdown, countries have been advised to shut down a majority of the shops and this has resulted in empty shelves and deserted shops. In addition, people have also resorted to buying essential supplies in bulk and stocking them.

In uncertain times, budget constraints and health consciousness have taken precedence and have changed customer perspectives on indulging. All these have led to poor retail execution planning and brands must step up and rethink their customer demands to foster a feasible retail execution plan.

Sales Automation

FMCG has been an industry that has highly depended on traditional sales practices. As the world has taken a digital turn, digitalizing field service in FMCG has become essential for running a successful brand. With people becoming less accessible to each other, sales automation through digitalization has been prioritized over traditional sales practices.

With the loss of laborers due to several issues including migration laws and health concerns, the FMCG sector should not only ensure that the sales force gets their job done but also ensure that their work is productive, optimized. This is why sales force automation in your field teams in important, but that's a story for another day.


What Are The Benefits Of A Field Service Management Tool?

With a field service automation tool like Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

Help and assistance should be provided to push them to achieve a good ROI. This requires a well-strategized sales force automation plan to go the extra mile with recommendations and acquire insightful data. Sales automation software not only increases sales but also boosts employee productivity and collects insightful data with the help of IoT and AI to go the extra mile and streamline the business.

A recent McKinsey report outlined that 30% of all sales tasks can be automated. Field sales automation helps in reducing the cost of sales processes by reducing the time spent on manual processes and reporting.

Here are three reasons explaining why sales automation is essential for FMCG

  • Provides a way for a smart approach: It helps identify areas of market coverage in terms of potential and not geography. Through this way, companies can focus on meeting customer demands effectively instead of trying to crunch up their numbers.
  • End-to-end digitalization: Helps FMCG brands with end-to-end digitized sales scheduling and planning with the help of in-depth market intelligence through IoT and AI.
  • Encourages fulfilling customer experience: Salesforce automation puts the customer first and focuses on giving importance to their customer experience. Demand is created by identifying customer expectation.


FMCG has been a sector that depends on age-old brand loyalty. But the trick here is to identify the audience to which they cater. Being a very traditional and an old market, FMCG has a widely ranged consumer number from senior citizens to our very own millennials. Unlike certain industries that have catered to a specific set of consumers, finding the right balance to satisfy and stay relevant with a wide variety of age groups is going to be a tough nut for the FMCG industry.

The population of the older generation is on the rise, and it is expected that there will be a rise of 41% in India's elderly population over the next decade to touch 194 million in 2031. Senior citizens are often the pioneers of brand loyalty and have been the pillars of the industry. With the onset of the pandemic, their needs have shifted towards simple, reliable, and risk-free products.

blog cta

To cater to such needs, FMCG brands can simplify products by making small changes while choosing the ingredients, reducing the use of chemicals, and boosting the use of natural ingredients in both food and non-food products. At the same time, attention should be given to the present generation as well.

With the millennials being exposed to a whole lot of technology and products from all over the world, there is pressure for the FMCG market to remain 'cool' enough for them to retain customers of this generation. Finding the middle ground is essential. Constantly evolving their strategies, digitalizing while ensuring easy accessibility can help strike this balance.

FMCG Field Service Management Software Fieldproxy

Environment And Sustainability

Sustainability for field service in FMCG has been a major issue in the present world. Industries have been dumping their wastes in water bodies and the amount of smoke from manufacturing plants has taken away the lives of countless animals, water species and has slowly started killing humans. As children of the earth, it is our responsibility to protect it and change our lifestyle adhering to sustainable practices.

The FMCG sector has bought its fair share of controversies by undergoing practices that degrade the environment. PepsiCo, Hindustan Unilever, Dabur, ITC, Kelloggs, Mother Dairy, Nestle are some classic examples. The youth of today are smart consumers and are looking to choose brands that have values that include sustainability. According to a report by Forbes, FMCG companies have a key role to play in curbing over a third of global greenhouse gas emissions and should invest in R&D for the same.


Make a data-backed decision today. Fieldproxy is trusted by 65+ clients and used by over 50,000+ agents all over the globe, and it's absolutely FREE for seven days.

You don't even need to enter your card details!!! Click Here To Get The Trial Now

Adapting to sustainable ways by reducing the usage of plastic, conscious elimination of waste, adopting alternate ways of packaging, sustainable sourcing, plant alternatives are among the many ways in ensuring that companies are adhering to the environment and inculcating sustainable practices. Industries must keep the environment and sustainability at the center of their plan.

Even though FMCG companies struggle to tackle the environmental responsibility of their production, packaging, and waste management, some brands have taken initiatives to reduce the amount of degradation. Dauber has taken several steps to be environmentally responsible and has eliminated cartons from their packaging. They have also initiated recycling and reusing thousands of kilograms of waste. Brands must incorporate strategies in their supply chain management and be socially and environmentally responsible.

Closing Thoughts

The Covid era has worked through its way in altering the world economy, industries, and the lives of people altogether. It's been more than 3 years since the world has thrown lemons at us and it's time to make it into lemonade! Industries must work harder than ever to renovate their strategies around changing customer demands.

Especially a customer-oriented, long-time pioneer FMCG sector must adopt new methods to survive and thrive in the post-Covid era. The biggest challenges that the industry might face have been covered in this article.

All the major solutions for these challenges revolve around digitalization and changing strategy based on customer needs. It is also the responsibility of the industry to take charge of its operations from an environmental perspective and it is up to us, the consumers to make a difference to the world by choosing the right brand wisely

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· 6 min read
Shoaib Ahmed
Sowmyah Nandakumar

Our world is becoming fast-paced day by day. Industrialization, digitalization, and countless technological advancements have degraded our earth with various forms of pollution. It is our responsibility to hand over a safe, liveable planet to the upcoming generations. The FMCG sector has had its fair share of controversy in the degradation of the environment, and it is necessary to change that. Customers of the present day are highly informed and are constantly pushing FMCG brands to move towards sustainability.

4 Ways To Identify If Your FMCG Brand Is Sustainable

Field Sales Team Optimization For FMCG

Monitor Your Waste Level

Mass production in FMCG leads to the accumulation of exorbitant amounts of waste. Proper disposal and management of this waste is a distinguishing factor that helps you determine if the brand is practicing sustainability or not. A lot of FMCG brands have unfairly dumped thousands of kgs of waste in water bodies and have deviated from environmental guidelines thereby disrupting sustainability practices. If this is something your brand does, it is time to change!

Analyze Your Packaging

The primary culprit contributing to environmental degradation is plastic. The FMCG sector is one of the greatest contributors to the accumulation of plastic waste. If your brand is striving towards alternate packaging options such as reusing and recycling waste, adopting new technology to reduce the amount of footprint, they are going in the right direction about sustainability.


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Analyze Your Sourcing

Customers are increasingly shifting towards brands that source their products ethically. Especially with the number of disasters that have occurred over the past few years, there has been increased affinity towards organically sourced products that cause no harm to humans, the environment, and animals. Brands have included sustainable ingredients, banned animal testing, and have started utilizing recycling to move a step further towards sustainability.

Take A Look At Your Logistics

Sustainability is not just going green; it also involves optimizing your field operations in alignment to using resources wisely. Reducing mileage, energy consumed to restrict carbon footprint are ways through which FMCG brands can encourage sustainability. These methods also help the company in reducing their expenditure.

6 Steps To Build Your FMCG Brand To Be More Sustainable

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Avoid plastic packaging

FMCG industry is one of the largest economies and has played a major role in plastic pollution. Companies must invest in alternate technologies such as bioplastics, cloth, and other non-degradable items to reduce the damage to the ecosystem. FMCG companies have also moved forward towards recycling and reusing plastic wastes to reduce waste pollution. Dauber, an Indian FMCG company has recently become a complete plastic waste neutral firm and has set an example for all the other brands

Use Plant-Based Alternatives

There has been an increasing trend of consumers switching to vegan and vegetarian options to prevent animal cruelty. Especially with covid-19, which has raised so many concerns over the world’s food and lifestyle habits, It is the right time for FMCG companies to focus on more plant-based ingredients and promote a healthy and sustainable lifestyle.


What Are The Benefits Of A Field Agent Tracking Tool For Your FMCG Brand?

With a field service automation tool like Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

Draft Sustainable Development Laws

Drafting regulatory practices and guidelines promoting sustainability will help the brand follow sustainable practices strictly. Implementing certain regulatory such as reducing plastic by a certain percentage, promoting recycling will benefit the company.

Practice Sustainability Within The Organization

Only if the employees understand the need for sustainability, will they actively perform towards creating a sustainable brand. Actions like banning plastic within the office, encouraging people to utilize the resources in a limited and required amount, organizing frequent awareness drives can inculcate values and push the employees to be aligned with the values of sustainability. This in turn will trigger a value system within the brand and will help them bring out innovative products and practices that display the sustainable values of the brand through its product.

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Use Energy Efficiently

Using clean renewable resources that provide energy without compromising the needs of the future generation is as important as protecting the environment. Especially a huge sector like FMCG is likely to spend huge amounts of energy. Brands must invest in technology that provides them an alternative to non-renewable forms of energy.

Contribute To The Environment

Brands have shown their support for several environmental issues and donated for the same. Partnering and supporting organizations that strive for sustainability and the environment can be a great way to attract consumers as well as show love towards our planet.

Closing Thoughts

The FMCG sector has been one of the largest contributors to greenhouse gas emissions. Brands must evolve in their operations to ensure they adhere to sustainable practices. Being environmentally aware and sustainable is a social responsibility that all industries must follow. In this article, we have covered 10 ways to check if your brand is sustainable and have suggested ways in which you can build it.

An employee attendance management and time tracking software that also doubles down as an excellent field service technician management software is Fieldproxy - a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

Fieldproxy FSM Software

And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.

· 3 min read
Abinaya Lakshmi


Fast Moving Consumer Goods usually refers to those goods that are used for a short period of time, have low value, are easy to consume, have a wide distribution of consumers, have a high frequency of customers, have a high frequency purchase and have a long purchase duration. Some FMCG goods, like beverages and food, do not stay on shelves for long because they are in high demand, perishable or both. To mitigate this quick turnover challenge, there’s always a necessity to search for new inventory management solutions and keep revisiting the current system.

Maintaining Effective FMCG Inventory

Keeping an eye on the stock level is the primary thing that every business would keep a track of. Businesses can decide to improve their profitability by increasing income or decreasing cost from the inventory stock. Keeping the inventory low / high can bring in both positive and negative impacts. On highs and lows, it is always okay to keep a slightly lesser inventory stock because it can limit storage space saving it for later which can cut down the storage related cost. On the other hand, it can also prevent damage to the excess inventory from getting spoiled so that we can always get it refilled with new stock.

Consistent Quality Check can be an unwelcome change in a lot of organizations but overcoming this change will require consistent communication and constant eye on how this is going to change the organization and bring out the big picture. A special team needs to be assigned on the quality front to check out the available stock for customer satisfaction and take the best brand title in the market.

Warehouse layout should also be considered during the course of changes in inventory management because it is always necessary to save some space for the new stock or the excessive stock that is procured in the inventory. Also the employees who work entirely based out of the inventory should be aware of the layout to keep things moving around and not get stuck in searching out things or figuring out how to do it. Depending on the material and the space taken, there should always be layout planning for convenience.

Optimization Strategies

The above inventory optimization strategies may vary from business to business depending on the material and space each of them operate around. But whatever route we take in there, conversion and retention of customers and the amount of time customers spend should be considered before framing out the strategies. So the right planning has to be plugged in to hold an efficient warehouse management.


Make a data-backed decision today. Fieldproxy is trusted by 65+ clients and used by over 50,000+ agents all over the globe, and it's absolutely FREE for seven days.

You don't even need to enter your card details!!! Click Here To Get The Trial Now

· 2 min read
Abinaya Lakshmi


Sustainability is the need of the hour and is required in almost every business sector today. The branding and marketing strategies of FMCGs are something that influences today’s youth the most and gets viral in social media as well. Once you convince a customer today with the branding, then they will associate themselves with it and get stuck with it.

The younger generation today, understands and is concerned about a sustainable environment. They research about brands before they purchase and try to contribute to it.

Sustainable initiatives in the FMCG Space

1. Sourcing Sustainably To create a future-proof business, most of the companies today make sure that the consumer products are now being produced from eco-friendly materials and sources which build a transparent supply chain. In this case, the company will invest in sustainable sourcing of products making it very strong which is critical for companies that desire long-term profitability.

The major focus in sustainable sourcing would be reducing waste which will build strong sustainability. Companies use the leftover pastries, recycle plastic waste etc to build their products or product containers as well. These techniques can make the sector more sustainable for use.

2. Efficient Packaging Packaging has had a significant impact on the environment. Plastic covers and packaging of products causes a lot of environmental harm. This regulatory and public concerns about plastic now requires the retailers to reduce the plastic waste. Hence packaging is in the limelight today and retailers are insisted to rethink their systems.

Most of the supermarkets have already made the shift to cloth and paper bags by moving towards zero waste transformation. Initiatives like delivery and collection service for products are reusable packaging which offers the consumers to repurchase the same product in refillable containers.


There are a lot of other ways in which companies try to bring in sustainability depending on the business they work in. Sustainability will allow them to meet their needs without compromising the ability of future generations to meet their own needs which is super important. Hence, sustainability in FMCG is now becoming the epicenter of the business strategy.


Ways FMCG can improve sustainability

Sustainability brings in change to the current needs as well as help the future generations in their requirements:

  • Building sustainable production
  • Making environment friendly packaging
  • Working with eco-friendly materials

· 5 min read
Shoaib Ahmed
Sowmyah Nandakumar

Due to COVID 19, consumer behavior in FMCG has changed drastically. Since we are progressing towards a digital world now, everything has become one click away. Because of the rapid urbanization and growth of the internet, E-Commerce has exponentially grown providing a great platform for all kinds of dealers in the FMCG industry.

Since this shift, a lot of consumers prefer to get their goods at their doorstep. As there’s rapid growth in this particular sector, there are also a lot of challenges faced by online business owners. Therefore, here are a few ways by which online business owners can tackle the challenges they face.

How To Increase Online Sales For FMCG Businesses

Woman teaching computer for FMCG online business

Well, no business can succeed without a good marketing strategy. Since everything is evolving, sticking to old marketing techniques such as giving an advertisement on television or newspaper might not yield great outcomes. Therefore, coping up and adapting to new market trends such as festive discounts, seasonal sales, special discounts, membership programs, use of mobile apps, etc.

Effective Delivery

Delivery is one of the most crucial things when it comes to online shopping. The issue of not being able to deliver products to some areas can be a major challenge. This challenge can be tackled by creating strategies that predict the hurdles of delivery to particular areas. Tying up with the local retailers to deliver the goods faster might also be effective. Setting up a minimum purchase amount for free delivery can also be a win-win situation. In this way, strategizing a perfect delivery system for your business can be of great help to come over this hurdle.


Make a data-backed decision today. Fieldproxy is trusted by 65+ clients and used by over 50,000+ agents all over the globe, and it's absolutely FREE for seven days.

You don't even need to enter your card details!!! Click Here To Get The Trial Now

Focussing On Consumers Who Are Not Technologically Advanced

Not all consumers who shop might be very well versed with the use of technology and gadgets. This group of consumers majorly lies in the age group of 40-70 years. So, focussing on that particular category of consumers is very important. Accessibility of that particular group can be brought by inculcating voice commands and voice assistance in your online platform.

Focussing On Suburbs And Small Towns

One major flaw in all these major online FMCG companies is that they primarily focus only on urban and metropolitan cities and they forget to reach the other end of the spectrum. This might be a great risk in the beginning as the population in these particular areas prefers the traditional method of shopping over shopping online. But, once implemented, there is a lot of scope for reaching a wider audience as everyone is evolving with technology. Starting with something as simple as ordering over a phone call can bring huge changes.

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Maintaining Inventory

Maintaining a good inventory can be a huge task, especially if you are a large-scale FMCG producer. The whole business runs around storing the products and ensuring it is delivered in a good condition. Inventory management is the key to delivering good quality products. This can be done by having quality checks once in a while and making sure there are no expired products. With proper planning, inventory can be managed in a very clean manner.

Maintaining The Freshness Of The Edible Products

It is very hard to deal with edible products as they have a very short period before they get rotten or spoilt. Therefore, buying a limited amount of such products and storing them properly will be a good way to tackle this issue.

Tackling The Supply Costs And Storage Issues

Considering factors such as transportation of goods and having a spacious storage space is very important to avoid high expenditure on storage facilities. Having a supply chain will be of great help to save the business from uncertainty. It is important to have storage spaces in a very happening location.

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Handling Cyberthreats

It’s very important to stay away from cybersecurity attacks. Therefore, dedicating a team to handling cyber threats is very important. Having regular security checks can also avoid the problem of getting hacked.

Creating A Good Interface For The Users

When it comes to online shopping, having a user-friendly interface is a very important thing. Therefore, the UI and UX of the application or website matter a lot. Hiring UI/UX designers for the application can come in very handy in avoiding user glitches.

Maintaining Customer Satisfaction

As a brand, it is very important to have customer loyalty and satisfaction. The key to this is being consistent in delivering A-grade products.

A Little Bit About Fieldproxy

An employee attendance management and time tracking software that also doubles down as an excellent field service technician management software is Fieldproxy - a one-stop solution to all your field service and employee tracking needs. With Fieldproxy, you can easily

  • Create unique dashboards
  • Identify areas of improvement
  • Track resources with greater efficiency
  • Create tasks for different employees and manage them seamlessly.

Fieldproxy FSM Software

And that's not all. With Fieldproxy, you can do so much more. Book a demo and improve your field sales teams with just a few clicks today.