Dukaan is a free app that makes it easier for you to manage your online presence. It helps you connect with your customers and makes it easier for you to manage your social media and online presence. Read more here.
Everyone who’s been involved in the startup economy in India knows about the Khatabook Vs Dukaan fiasco, and we also know how big Dukaan has gotten since then. The ugly battle turned into a dramatic show for investors, and a lot of money started pouring in for Dukaan. The company has really taken to the skies now, helping a lot of businesses go online, capturing almost $115 million USD worth of gross merchandise value in a little over a year now.
If you’re wondering how you can ride on Dukaan’s success, it’s simple. Just set up your online store with Dukaan, direct customers toward your online establishment, and make money. Simple, but not that easy. You can set up an online store on Dukaan easily. But getting customers on the app is a bit tricky. And that is what we’re here to help you with.
In case you haven’t been up to date with India’s startup space, Dukaan is a platform that believes that retail should be simple. Its CEO Suumit Shah wanted to make sure that the merchants using their platform are able to create beautiful, professional-looking stores without having to spend days getting acquainted with complex programming languages. The result was Dukaan.
Simply put, Dukaan is a DIY (do-it-yourself) platform that enables customers with zero technical skills to set up their online store by using our smartphone app. Dukaan was created in response to the demand for better public health care that we witnessed during the recent influenza pandemic, and we believe that this is equally important in regards to e-commerce.
Step 1: Choose Store Name
This one’s pretty simple. Name your business, choose a business category, register your business name and pray. You could also go with the company name you have right now.
Step 2: Add A Product Catalogue
Adding products to your store is pretty easy. Just upload your range of products, create a new catalogue, or put them out at random. It’s your store, really. Go crazy!
Step 3: Start Taking Orders
Once you publish your store online, all you have to do now is start taking orders. Of course, your store might be so enticing that your shelves go empty in just a couple of hours, but this rarely happens. This is where we come in.
Focus Heavily On Social Media
We’ve said the same thing for FMCG products, and we’ll say it again. Every business needs a social media strategy. Get to where your customers are, and then redirect them to your store.
Get Rid Of Useless Marketing Channels
Let’s say there are some marketing media channels you have chosen to be represented on but they are either outdated or not really being used by your target audience. This is something that needs to be taken into consideration. Did you even know? It might come as a shock, but if your business doesn’t have the time to bring certain social media channels to where they need to be, then it might just end up being that one last straw that breaks the camel's back.
Choose The Right Platform
Make sure to choose an eCommerce platform that’s not difficult for you or the customer to use. It should be easy to maneuver and handle receiving and providing delivery updates on your orders without any issues.
Flexible pricing is a must. You need a platform that has a solution for your business need at your disposal, whatever it may be. It should be scalable as well - meaning one can fine-tune their product from any computer! 24/7 support is important as it means no matter when you have questions or concerns, they can be addressed immediately without having to wait around for someone to get back with you.
The best thing about this though would be the instant answer you get out of all of your queries! When it comes to SEO, don’t forget that the top search engines like Google are almost always changing things up. They aren't stagnant creatures, so make sure you get access to plugins that will keep your store on top of the game by adjusting to any new changes you might face in time.
Create A Buyer Persona
As a new company, you need to know who your buyer is. You need to get a better understanding of their mindset and desires through your research. Build up an accurate buyer persona by organizing the slang words they use slang (slang words like "dig" means like in pictures or what I mean is), colloquialisms, and puns into detailed descriptions that will help you craft better marketing for them.
As a product manager, it's your role to ensure that you're aware of the general needs and expectations from those who are invested in your services as well as those who use your product as part of their lifestyle. Having this awareness will help you to better target customers with complementary products based on their specific needs and interests – not just because they happen to be in the same demographic category.
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