Bril India Leverages Fieldproxy

Why one of the biggest FMCG brands in the country trusts Fieldproxy
February 20, 2024

About The Company

From school supplies to kids toys, Bril has been a part of every child's life growing up, and now we're proud in helping them accelerate their plans in making Living fun for everybody.Fieldproxy (YC W22) is proud to partner up with Bril for their field team requirements.

We are excited to use our technology to improve the efficiency and effectiveness of Bril's field team, so that they can better serve their customers and make living more fun for everyone.

Obstacles In Bril's Growth Plans

Bril faced challenges in tracking their daily product sales record and attendance for their sales teams. They needed an efficient and reliable field service management solution to manage their attendance and sales.

Bril's Partnership With Fieldproxy

Updated Sales Visit Processes

To overcome their sales and attendance management challenges, Bril partnered with Fieldproxy, a reliable field service management solution. Leveraging Fieldproxy’s advanced lead creation and sales visit scheduling features, Bril's field sales professionals were able to decrease turnaround time drastically. The features helped outside sales professionals perform faster sales visits. Specifically:

  • Sales professionals create leads and prospects on the Fieldproxy app.
  • They can schedule visits through the mobile app, which helps them save time and plan their schedule more efficiently.
  • Sales professionals can take down orders and sales directly through the app.
  • Managers get notified immediately when a sale is made, enabling them to quickly respond to customer needs.
  • Even if a sale is not made, a follow-up visit is scheduled from the mobile app itself, ensuring that potential customers are not missed.

Attendance and Leave Management

Fieldproxy provided Bril with an attendance management system that helped them manage their field sales team's attendance and leave in a hassle-free way. This helped Bril to reduce errors and improve their operational efficiency.

How Is Bril's Sales Team Doing Now?

Overall, the partnership with Fieldproxy has been a success for Bril, improving their efficiency, accuracy, and profitability. By leveraging the power of Fieldproxy's field service management solution, Bril has been able to achieve its growth plans and continue to be a market leader in the production and sourcing of sesame oil in the region.

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